Distribution

Narain Bala is a distinguished product leader with extensive experience in managing and expanding digital content distribution. At CNN, Narain managed the network's distribution portfolio with a primary goal of delivering CNN content beyond its native sites and driving traffic back to CNN. His innovative approach and strategic vision led to several successful initiatives, including:

·       iluminar!: Narain conceived and launched iluminar!, a groundbreaking news distribution service that syndicates CNN's content to third-party news aggregator sites such as Yahoo.com and MSN.com. This service not only generated $30 million in revenue within its first six months but also significantly increased traffic to CNN’s native properties.

·       Apple News: Narain played a key role in managing CNN's presence on Apple News, ensuring that CNN's content reached a broader audience through this popular platform.

·       Google AMP: He also oversaw CNN's implementation of Google AMP, optimizing the delivery of fast-loading mobile pages to enhance user experience and accessibility.

·       Alerts: Narain managed CNN’s mobile alert distribution service, enabling the editorial team to send timely push notifications to mobile app users, thereby keeping audiences engaged with breaking news and important updates.

Through these initiatives, Narain Bala has demonstrated his ability to drive innovation, generate significant revenue, and increase user engagement and traffic for major media organizations.