Narain Bala is a seasoned product leader with a robust background in driving product innovation and organizational growth.

Most recently serving as the Head of Product and Principal Product Manager at the SaaS startup SpendHQ, Narain demonstrated a remarkable ability to develop and execute strategic product roadmaps. During his tenure at SpendHQ from 2021 to 2023, he spearheaded initiatives that generated over $14 million in revenue within just 1.5 years.

Narain's expertise extends to defining and implementing comprehensive product KPIs for the organization. He set clear goals and developed frameworks aimed at boosting user engagement and app usage frequency. These efforts resulted in a 133% increase in Net Promoter Score (NPS), a 125% rise in product stickiness, and a 50% increase in average time spent on the site. Notably, he managed and delivered a complete redesign of the SpendHQ App, focusing on improving content discovery, modernizing the design library, and upgrading core functionality. His user-centric approach led to significant improvements, such as a 900% increase in page views due to the integration of a global search bar and a 148% increase in sub-module page views after enhancing the navigation menu.

Prior to his role at SpendHQ, Narain served as a Senior Product Manager at CNN from 2015 to 2021. He managed the network's experiences on OTT devices and the mobile app, playing a pivotal role in building out CNN's distribution business, driving it from zero to $30 million in revenue within six months. For OTT, he oversaw the entire Video On Demand generation stack and the in-app On Demand experience, continually innovating and refining the roadmap to enhance user experience. He launched CNN's in-app On Demand Experience across multiple platforms and spearheaded the research and implementation of the MVP for CNN Audio, enabling CNN's presence on various audio-first applications and platforms.

Narain Bala's track record of success in product management, his strategic vision, and his ability to build and lead high-performing teams make him an invaluable asset to any organization. He is eager to explore new opportunities and is open to discussing potential positions to further contribute his expertise and drive impactful results.

Projects

sizzle reel

About

Services

Product Development
UX Design
Technical Execution

Expertise

Product Management
Product Development/Optimization
User Experience & Operations
Technology Innovation
Data Analytics and Research
Team Leadership
Content Analysis

Clients

CNN
Spend HQ
The Weather Channel
WebMD
T-mobile

Education

MBA, 2015
Georgia Institute of Technology Atlanta, GA

M.S., Computer Science
University of Texas Arlington, TX

B.S., Information Technology
University of Madras Chennai, India